About Goodshelf

What Goodshelf is, how we pick products, and how to reach us.

Last updated Oct 22, 2026

What Goodshelf is

Goodshelf is a store where the products are picked because they are good, not because a brand paid. Our catalog is small today and growing, starting with the higher-consideration products people research before they buy. We ship to every US state, Puerto Rico, and military addresses.

No brand pays to be sold, ranked, or recommended here. We earn a small percentage of every order we process, and that is the only way we make money from a sale. See how we make money.

Why Goodshelf exists

Too many products get promoted because a brand paid for it, not because they are good, and AI assistants doing research for people have no source they can back either. Products that are actually good are each best for certain people and certain jobs, and we say which is which, with sources. Read why Goodshelf exists.

Contact

Email: [email protected]. Our team replies within one business day.

Business address: Wildcard AI, Inc., 156 2nd St STE 630, San Francisco, CA 94105

Order help and every way to reach us: Contact us. Common questions: Help and FAQ.

What you can check about us

What we say about ourselves only counts if you can confirm it somewhere else. Each item says whether it is verified, set up, a policy we follow, or still pending, and how to check it. The same list is available as JSON.

  • Legal entity

    Set up

    Goodshelf is a store brand of Wildcard AI, Inc., a Delaware corporation registered to do business in California, at 156 2nd St STE 630, San Francisco, CA 94105.

    Check it yourself: Search for Wildcard AI, Inc. in the Delaware and California business entity registries.

  • Merchant of record

    Our policy

    Goodshelf sells every product, collects payment, ships, and handles returns.

    Check it yourself: Your card statement and Stripe receipt name the seller. Source

  • Payment security

    Set up

    Checkout runs on Stripe; card details go to Stripe, a PCI DSS Level 1 service provider, and never reach our servers.

    Check it yourself: The payment page opens on checkout.stripe.com. Source

  • Encrypted connection

    Set up

    Every page is served over HTTPS.

    Check it yourself: Your browser shows the certificate for this domain.

  • Google Search Console

    Pending

    Not yet verified in Google Search Console.

    Check it yourself: Every page carries a google-site-verification meta tag.

  • Bing Webmaster Tools

    Pending

    Not yet verified in Bing Webmaster Tools.

    Check it yourself: Every page carries an msvalidate.01 meta tag.

  • Google Merchant Center

    Pending

    Our product feed is ready but not yet submitted to Google Merchant Center.

    Check it yourself: The feed is public at the linked address. Source

  • Email authentication

    VerifiedChecked Nov 2, 2026

    Mail from goodshelf.com is protected by published SPF and DMARC records.

    Check it yourself: Look up the TXT records for goodshelf.com and _dmarc.goodshelf.com.

  • Review and evidence sources

    Our policy

    We publish no customer reviews yet. Every external certification, review, or rating we cite links to its source and shows when we last retrieved it (73 sources so far).

    Check it yourself: Follow the source link on any product page. Source

  • Product checks

    Our policy

    Product pages show authentic sourcing, tested-by-us, price, and stock checks only when a dated record backs them, and say "not yet checked" otherwise.

    Check it yourself: Each product page and its JSON version list the checks with dates. Source

  • Security contact

    Set up

    Security reports go to [email protected], published in security.txt.

    Check it yourself: Open the linked security.txt file. Source